MTV Networks Africa (MTVNA) and Bharti Airtel have confirmed that they will be holding the 2010 MTV Africa Music Awards (MAMA) in Lagos, Nigeria. MTV’s celebration of contemporary African music and creativity will be held at the EKO EXPO Hall, Lagos on 11 December 2010.
The 2010 MTV Africa Music Awards with Airtel will take the form of a stunning live music event and global television spectacular, featuring performances from contemporary African and international music giants and hosted by a major music celebrity. Artists from around the continent will battle to win a coveted MAMA trophy in one of twelve award categories including: Best Male, Best Female, Best Video, Best Group, Artist of the Year, Best Lusophone Act, Best Anglophone Act, Best Francophone Act, Song of the Year, Brand: New Act, Best International Act and MAMA Legend.
Telecommunications giant Airtel comes on board as the headline sponsor of the MTV Africa Music Awards 2010, signalling the telco’s profound commitment to African music and youth culture following its purchase of Zain Africa’s business operations earlier this year. The sponsorship was announced by Andre Beyers, Chief Marketing Officer, Airtel Africa and Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa.
Commented Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, “We are thrilled to be partnering with Airtel to bring the MTV Africa Music Awards with Airtel to Lagos for the first time and look forward to delivering the most exciting MAMA yet on 11 December.”
Conceived in 2008 as the ultimate celebration of African contemporary music talent, the MTV Africa Music Awards with Airtel provides a major promotional platform for the African music industry, championing, supporting and empowering African talent by broadcasting their music around the world via MTV’s global multimedia network.
The inaugural MAMA was held at the Velodrome, Abuja in 2008, while October 2009 saw the awards move to Nairobi, Kenya.
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