MTV is bringing hip hop rave Rick Ross to Africa for the first time, as the US rapper signs up to perform live at the third edition of MTV Africa Music Awards holding in Lagos on Saturday December 11.
The tattoo-loving, six-foot, larger-than-life rap figure first came to attention with “Hustlin”, his 2006 debut single. Influenced by artists like Luther Campbell and Notorious B.I.G, Ross, a.k.a. William Roberts, aimed to put Miami back in rap’s national spotlight and went on to do just that with his 2006 album “Port of Miami”, which went to number one on the Billboard album chart. Similar acclaim followed for “Trilla” (2007) and “Deeper Than Rap” (2009), while his 2010 album release “Teflon Don”, which debuted at number two on the US Billboard 200, has garnered critical acclaim for its emotional depth, cinematic production, sleek, synth-heavy beats, and rich soundscapes. Ross is nominated in the Best International category at the MAMA awards.
Ross joins Nigerian pop star Wande Coal, Kenyan group P-Unit, South Africa’s Jozi to light up the MAMAs. Other earlier-announced performers include Banky W, Fally Ipupa, Teargas, Daddy Owen, Cabo Snoop, DJ Arafat, and pop icon 2face Idibia.
The MTV Africa Music Awards with Airtel takes place on Saturday 11 December 2010 and will broadcast on MTV base (DStv Channel 322), MTV platforms around the world and partner TV stations from 18 December 2010.
The MTV Africa Music Awards 2010 is sponsored by Airtel in association with MasterCard. Arik Air is the official airline partner of the MTV Africa Music Awards with Airtel.
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